MALL PLAZA VESPUCIO AIRES

ABOUT THE PROJECT

Over the past decade tvsdesign has worked in close collaboration with an innovative developer, Mall Plaza, to design Chile’s first vertical expansion. The over-build transformed a one level mall into the favorite shopping destination in this city of 12,000,000 people. Continuing this long and dynamic design relationship, Mall Plaza asked tvsdesign once again to be involved with Mall Plaza Vespucio. This time the design goal was to update the 15 year old center and bring it in line with market place demands and the newly developed Aires expansion. Warm and sophisticated materials are used judiciously throughout the two level center, in a way that brings big impact without investing significant capital. The design is clean and modern; speaking to the affluent middle class shopper without alienating the more economically conscious shopper. A major part of the renovation design was changing how Mall Plaza approached the use of their common mall, making a conscious departure from the typical overcrowding of retail units and kiosks toward a more serene and shopper friendly environment. New thinking about interior finishes and programming of space brings this Santiago shopping destination into the current century and sets the retail tone for many years to come.

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SQUARE FEET GLA
Santiago
Chile

DESIGN IS CLEAN AND MODERN, SPEAKING TO THE AFFLUENT MIDDLE CLASS SHOPPER WITHOUT ALIENATING THE MORE ECONOMICALLY-CONSCIOUS SHOPPER

RETAIL LEADERSHIP