MACERICH COMMON AREA REINVENTION
ABOUT THE PROJECT
The 4 R’s: Research, Roadmap, Redefined Boundaries, and a Refined Hospitality Mindset are the keys to success in imagining more for retail by creating innovative revenue opportunities. Through careful market exploration and design strategy, The Macerich Common Area Reinvention provides a choreographed experience uniquely tailored to guest and client aspirations. Entry points with a sense of arrival define the shopping experience before guests even step inside, and intentionally attract different shoppers to areas that resonate most with them. Every detail from charging stations geared towards young, tech-savvy shoppers to interactive play areas for families are interwoven with retail spaces that make sense for a dynamic range of lifestyles and interests. Social spaces are comfortable, and keep hospitality top of mind.